Baby Milk Action works to protect babies, mothers and their families and health workers from the aggressive marketing practices of the baby food industry.
The basis of our work is the marketing standards adopted by the World Health Assembly. The Assembly is the world's highest health policy setting body, made up of the world's health ministries. It is part of the United Nations system and sets the policy of the World Health Organisation.
The International Code of Marketing of Breastmilk Substitutes is addressed to governments, companies, civil society organisations and health workers.
You can find full details of the International Code and subsequent Resolutions that update and clarify it on the IBFAN website. The aim of the Code is:
to contribute to the provision of safe and adequate nutrition for infants, by the protection and promotion of breastfeeding, and by ensuring the proper use of breastmilk substitutes, when these are necessary, on the basis of adequate information and through appropriate marketing and distribution.
So our work aims to protect breastfeeding and to protect babies fed on formula.
Baby Milk Action works on policy and on holding corporations to account. It is not our role to provide information on infant feeding to parents. Accordingly, we have a page of links for information on breastfeeding.
There is a lack of independent, objective information on infant feeding, so we have worked with partners in the Baby Feeding Law Group to produce a DVD called Infant Formula Explained, with a film for health workers and one to use with parents. This provides objective information on the different types of formula on the market and how to mix up formula correctly to reduce risks if it is going to be used. The films can be purchased with a licence for use in health facilities or educational establishments, or for use by mother support groups, at:
Follow the links in the menu on the left for further information on breastfeeding and formula feeding.