Danone Cow & Gate advertising misleads parents - Baby Milk Action wins another case at the Advertising Standards Authority

Embargoed press release 29 January 2014 (ASA ruling to be published 29 January 2014, available under embargo).

The Advertising Standards Authority (ASA) has upheld complaints brought by Baby Milk Action against a Danone television advertisement for Cow & Gate baby milks having found it misled parents. Danone subsidiary, Nutricia, has been warned not to repeat the advertisement in the current form. Click here for the ruling on the ASA website.

News from Baby Milk Action

Now available: Update 46 March 2014.

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5 April 2014: Baby Milk Action AGM - Manchester.

27 October - 2 November 2014: International Nestlé-Free Week.

For dates of forthcoming demonstrations in our say NO to formula companies sponsoring health workerscampaign see the following pages:

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You can view past alerts online:

  • 25 March 2014: All the latest news in our Update newsletter - available on line; Nestlé-Free Zone stickers now available; Say NO to formula company sponsorship stickers - featuring Danone and Nestlé - now available.
  • 22 January 2014: Insight to the World Health Organisation Executive Board meeting this week in Geneva; UK monitoring kit; Say no to baby milk company sponsorship with one of our new mugs; Closer magazine prompts Twitter storm by "misuse" of celebrity doctor's comments - are you following us?
  • 11 November 2013: Nestlé-Free Week exposed Nestlé baby milk promotion around the world - now look in the UK; Danone launches multi-media marketing campaign for Aptamil Pronutra formula in the UK; Infant feeding information from Tesco and Tommee Tippee; Join Baby Milk Action's focus groups
  • 24 October 2013: Nestlé-Free Week targets Nestlé claims that its baby milk is the "natural start" and "protects" babies; Join the Twitter demonstration at the Nestlé Global Forum on 28 October - tweet to #CSVForum; Demonstrations at Nestlé events targeting health workers in the UK
  • 20 September 2013: Android KitKat launch draws attention to Nestlé malpractice; Danone accused of bribing hospitals in China as it targets health workers at London conference; IBFAN Breastfeeding Calendar 2014 - orders now being taken
  • 11 June 2013: Say NO to Nestlé and Danone targeting health workers; Closing the follow-on formula loophole - EU votes on extending infant formula labelling requirements to all products
  • 18 May 2013: Baby Milk Action members' meeting - 15 June; Nestlé Creative Storytelling Venture - new report; Look What They're Doing in the UK - new monitoring report; Conflicts of interest - corporate sponsorship in the UK, Ireland and Mexico exposed.
  • 13 March 2013: New Internationalist blog: More action needed on baby food marketing; GAIN / Gates sponsored Index whitewashes giant food companies
  • 7 February 2013: Nestlé spied on campaigners - court orders companies to pay damages to victims; Tesco, Morrisons and Boots breaking the rules in the UK; IBFAN calendar 2013 reduced in price; ICDC legal update January 2013.
  • 6 December 2012: Baby Milk Action wins another case in the UK against Pfizer/Wyeth over SMA advertising - Nestlé and co's US$400 million threat against the Philippines - Seeing through the Nestle emperor's diversionary tactics
  • 12 November 2012: A message of thanks from Philippines campaigners.
  • 29 October 2012: Nestlé offensive against International Nestlé-Free Week : 29 October - 4 November.
  • 10 October 2012: Get ready for International Nestlé-Free Week : 29 October - 4 November.
  • 19 September 2012: SMA formula NOT "the best milk after Kate's" - Advertising Standards Authority upholds complaints.
  • 12 July2012: Programme for the Ulverston Breastfeeding Festival released - 11 - 17 August 2012.
  • 29 June 2012: Nestlé boycott product list update - tell us what you would like to see added and removed from our credit card sized list
  • 17 June 2012: Video: Philippines group appeals for help to stop Nestlé; UK campaign: Wyeth's SMA Baby Know-How roadshow events cancelled - keep sending emails
  • 2 June 2012: UK - Stop Wyeth's SMA Baby Know-How roadshows; Petition of solidarity with the Philippines
  • 17 May 2012: Demonstrations against the Nestlé monster on Facebook and in Croydon and elsewhere.
  • 23 April 2012: Nestlé Chairman rejects proposals from boycott coordinators at company AGM; Nestlé backtracks on commitment not to advertise infant formula brands; Nestle purchase of Pfizer's SMA and other baby milk brands bad news for babies; Demonstration at Nestlé (UK) HQ - 19 May, Saturday 11:00 - 12:00, Croydon; Protests in Newark, US, over Nestlé being given access to health care system after donation
  • 10 February 2012: Email campaign : Stop Nestlé Chairman's proposed honorary degree; Online course on monitoring the baby food industry : second module available for Baby Milk Action and IBFAN members
  • 16 January 2012: Update 44 newsletter preview now available online; Engagement with corporations - guidance for policy makers; Nestlé in court for surveillance of ATTAC.
  • 3 December 2011: A message from Emma Thompson; Baby Milk Action membership for Christmas; Download purchase order form for Infant Formula Explained DVD; The food industry attempts to break down trade rules to profit from the poor
  • 30 October 2011: Nestlé boycott gallery for Halloween and Nestlé-Free Week
  • 8 October 2011: Get ready for International Nestlé-Free Week: 31 October - 6 November 2011; New resources for promoting the boycott; Nestlé breaking the rules in Armenia; Baby Milk Action photo competition.
  • 10 September 2011: Three ways to protect mothers and babies in the UK: Report violations to the BFLG monitoring project; ePetition for debate on infant feeding; Accurate information about formula.
  • 9 July 2011: Nestlé - the Musical: film clip from the recent demonstration; Civil society groups warn UN, UNICEF and Save the Children about corporations - please sign up; Gabrielle Palmer's new book on the politics of complementary feeding is now available; Nestlé's not changed, but FTSE4Good has, and a Church may end its boycott support as a result
  • 8 June 2011: Boycott widget for blogs and sites; Watch the Breaking the Rules press conference on line; Nestlé's brave new BabyNes world; Sally's Big Bike Ride for Baby Milk Action and breastfeeding support
  • 9 May 201121 May 11:00 - 12:00: Nestlé demonstration in Croydon, at other sites and on the web; Nestlé needs to stop violating baby milk code says new board member; How responsive are companies to reports of violations? Nestlé 3% - Danone 50%; European Parliament votes to block DHA claim - but not by a large enough majority
  • 25 March 2011: Four action idea: Defend UK infant feeding support and National Breastfeeding Week from Government cuts - Defend the right of parents and carers to accurate information on formula labels in the European Union - Expose Nestlé malpractice at the London Marathon - 'Good Grief, Nestlé', upload your jingle.
  • 12 February 2011: Help stop misleading health claims - and watch Baby Milk Action on the BBC Politics Show Sunday (East Midlands - available on the internet). Members' benefits - try the first module in our new online training course free of charge. ICDC Legal Update: exposé of the latest baby food company marketing practices.
  • 11 January 2011: Update 43 - latest newsletter online - Delve into Nestlé's defence of its latest global baby milk marketing scam - Mumsnet quizzes Baby Milk Action's Mike Brady
  • 8 November 2010Nestlé-Free Zones and Nestlé's anti-boycott team - Protecting formula-fed babies project
  • 18 October 2010: International Nestlé-Free Week 25 - 31 October 2010 - IBFAN Breastfeeding Calendar 2011
  • 22 September 2010: UN Strategy for Women's and Children's Health - Baby food company sponsorship of midwives in the UK - Film stars wanted
  • 16 July 2010: New t-shirts for summer - Nestlé responds to email campaign - United Reformed Church Assembly backs the Nestlé boycott
  • 22 June 2010: Breastfeeding Week campaign - Solidarity message from Brazilian National Breastfeeding Conference - United Reformed Church Assembly presents opportunity to pressure Nestlé to change
  • 29 May 2010: Mr. Nastie explains baby milk strategy - World Health Assembly calls for action - United Nations says it won't act over abuses of the UN Global Compact
  • 17 May 2010: Demonstrations Saturday 22 May - Nestlé agrees to Greenpeace demands - LibDems pledge to implement baby food marketing code 
  • 23 April 2010: UK General Election - ask candidates to sign the Baby Milk Action pledge; Nestlé sponsors London Marathon to undermine boycott and promote 'pure life' bottled water; Baby Milk Action and Greenpeace at the Nestlé AGM
  • 18 March 2010: IBFAN Calendar reduced in price + updated book; Making a mark: UK law breakthrough; Greenpeace shames Nestle over source of palm oil in products like Fairtrade KitKat
  • 11 March 2010: What's breastmilk worth?; What we did last year - and what we're doing in 2010; Mothers march and speak out. 
  • 15 February 2010: Nestlé Fairtrade KitKat leaflet; Baby Milk Action welcomes Product Placement ban on junk foods and baby milks.


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