Industry analysis: Android KitKat: Is Nestle tie-in a PR disaster for Google?
Did Google try googling for information about Nestlé KitKat and controversy before deciding to brand its new smartphone operating system as Android KitKat?
Presumably not as the first page of results turns up Baby Milk Action's page about KitKat being on the boycott list because of Nestlé pushing of baby milk (at least at the time of writing - we will be watching to see what happens to search listings following the Nestlé tie-in). Click on the screenshot left for a large version. Click here for information on the boycott.
There are also concerns about Nestlé's treatment of cocoa farmers - something it has tried to divert by branding KitKat as Fairtrade, though only 2.6% of Nestlé's cocoa purchase is within the Fairtrade scheme.
Share this page to bring it high up the rankings when people google Android KitKat.
We have an iPhone app for promoting the boycott - click here. Anyone interested in developing one for Android?
Nestlé is the target of a boycott because it contributes to the unnecessary death and suffering of infants around the world by aggressively marketing baby foods in breach of international marketing standards. Even Nestlé's Public Affairs Manager acknowledges the boycott has widespread support.
The World Health Assembly has adopted marketing requirements for baby foods to protect breastfeeding and to ensure breastmilk substitutes are used safely if necessary. As UNICEF has said:
"Marketing practices that undermine breastfeeding are potentially hazardous wherever they are pursued: in the developing world, WHO estimates that some 1.5 million children die each year because they are not adequately breastfed. These facts are not in dispute."
Although Nestlé does dispute the facts. See our briefing on Nestlé for the current situation, with images, links and references. The boycott will continue until Nestlé accepts and complies with Baby Milk Action's four-point plan for saving infant lives and ultimately ending the boycott.
Nestlé is singled out for boycott action as monitoring shows it to be responsible for more violations of the requirements than any other company. The boycott helps to stop some of the specific cases of malpractice we expose and has forced some changes in policy (see some examples here). But Nestlé continues systematic violations in those countries which have not yet brought in independently monitored and enforced legislation implementing the marketing requirements, which is another part of our strategy for protecting infant health and mothers' rights.
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