What's the real 'Gold Standard' in infant nutrition, Paul?

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Nestlé is promoting its breastmilk substitutes with the claim they are, 'The new "Gold Standard" in infant nutrition' (June 2010). What does Paul the psychic octopus, who predicted the World Cup winners, think is the real gold standard?

Image by a supporter of Baby Milk Action's 'email Nestle' campaign: http://info.babymilkaction.org/emailnestle