Tesco should be fined for breaking criminal law, says Baby Milk Action
Tesco has pulled a ‘Price Drop’ promotion for infant formula from stores across the country following a complaint from the campaign group Baby Milk Action, which contacted the company and Trading Standards on behalf of the Baby Feeding Law Group (BFLG). The promotion, which included prominent ‘Price Drop’ point-of-sale promotion and price reductions, is illegal under the Infant Formula and Follow-on Formula Regulations. Tesco claimed that infant formula had been included in the promotion accidently. It said it had made a similar mistake on its website, which it claims it has also corrected.
Mike Brady, Campaigns and Networking Coordinator at Baby Milk Action and coordinator of the BFLG monitoring project, said:
“We started to receive reports from members of the public through our online monitoring system last week and immediately contacted Tesco and Trading Standards. While we welcome this swift action from Tesco, it has broken criminal law, for which there is no excuse. We await the response from Trading Standards and hope that the fines set out in the law are applied for every instance of promotion as a deterrent. Illegal promotion by retailers continues to be common and it seems that they believe they can get away with it by just saying ‘sorry’ if they are caught out.”
Further details and images of violations of the marketing requirements are available at:
Patti Rundall, Baby Milk Action : 07786 523493
Mike Brady, Baby Milk Action: 020 3239 9222
Notes for editors