Here is a really important development
The US Food and Drug Administration is calling for comments on their forthcoming research on health claims on infant formulas such as “supports brain and eye development.’’ The FDA wants to: assess women’s understanding of and response to various statements on infant formula labels. The study results will be used to help the Agency to understand the role that certain types of statements on infant formula labels have in influencing formula choice….The study will focus on purchase choice, perceived similarity of the formula to breast milk, and perceived likelihood that the formula has certain health benefits.
Deadline for comments 2nd May
Experimental Study—(OMB Control Number 0910–NEW - http://www.regulations.gov Refer to Docket No. FDA–2011–N–0098
see also Prof Marion Nestle's Food Politics blog http://www.foodpolitics.com/ cites