Nestlé’s latest global baby milk marketing scam

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Nestlé continues to roll out its misleading marketing strategy around the world, claiming its baby milk ‘protects’ babies, knowing that babies fed on formula are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. Despite thousands of emails, Nestlé is attempting to justify practices such as those shown below.

In the past Nestlé has referred to breastfeeding as the ‘Gold Standard.’ Its new campaign claims its formula is ‘The new “Gold Standard” in infant nutrition’ (left in Dubai). that ‘protects’ and reduces the ‘ incidence of diarrhea in the crucial first year of life’ on leaflets distributed to health workers in Egypt (below).


Left: Nan 1 (infant formula) and 2 (follow-on milk)  with almost identical packaging and protect plus claim - on sale in Santiago, Chile, November 2010.
The ‘protect’ logo is also used on complementary foods to be cross-promotional and is used in point-of-sale advertising, here in the Philippines in November 2010. While Nestlé refuses to stop these practices, Nestlé’s Global Public Affairs Manager did eventually agree to stop point-of-sale promotions such as that in Malawi (below).
Malawi point-of-sale display