International Nestlé-Free Week becomes Halloween event
International Nestlé-Free Week is a time for people who boycott Nestlé over the way it pushes baby milk to do more to promote the boycott, and for those who don’t boycott to give it a go - and tell Nestlé. The main target of the boycott is Nescafé coffee. If you only boycott Nescafé, try giving all Nestlé products a miss for this week. If you don’t boycott because you don’t want to miss out on a Nestlé brand, try it for this week.
The week, which began as a campaign strategy in 2007 and has now become established to encompass 31 October - marked as Halloween in some countries, when children knock on doors asking for sweets (or candies). This is a great time to raise awareness of the boycott, by, for example, putting a Nestlé-Free Zone poster in your window and giving out sweets in bags with Nestlé-Free Zone logos and our product list cards, which have a brief explanation of the boycott.
Thousands of people were invited to the virtual event on Facebook by their friends, perhaps hearing in this way of the boycott for the first time. A selection of comments from Facebook are given below.
Facebook Nestle
Nestlé, Good Grief! - The Musical
The annual demonstration at Nestlé (UK) HQ in Croydon had a musical theme. The video clip below includes a partial rendition of one of Alison Blenkisop’s songs from the book Fit to Bust!
Also includes the Nestlé, Good Grief! jingle. Nestlé’s slogan is “Good Food, Good Life”. Boycotters look at how executives run the company and say “Nestlé, Good Grief!”.
Feel free to record your own mime to the jingle - or your own jingle - and we’ll add it to the site.
Dates for 2012
19 May 2012 (Saturday): Annual demonstration at Nestlé (UK) HQ, Croydon or Crawley (Nestlé is in the process of relocating)
29 October - 4 November 2012: International Nestlé-Free Week
If you forgot the event this year, sign up to Baby Milk Action’s email alert list - click here.