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Nestlé’s 146th shareholder meeting was held in Lausanne, Switzerland, on 11 April 2013 and Chairman Peter Brabeck-Letmathé launched his latest CSV report.

This refers to Nestlé Creating Shared Value Initiative, though critics suggest Creative Storytelling Venture is more appropriate and released an analysis with this title. For example, Nestlé claims it had to act on few baby milk marketing violations, neglecting to say it rejected 97% of those reported by IBFAN.

The Nestlé Critics call on those wishing to improve Nestlé behaviour to look at what the company actually does, not just what it says it does. As the analysis explains, Nestlé Public Relations (PR) strategy for diverting criticism was developed in the 1970s by PR guru Raphael Pagan and continues to be followed to this day, with modifications involving sometimes underhand practices, such as spying on campaigners (a Swiss court ordered Nestlé to pay damages and costs to Attac Switzerland in January 2013 after it infiltrated the group). 

The analysis can be downloaded free of charge - click here.

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